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Made to get you unstuck.

Custom AI cofounders, built on real founders' playbooks. They find what's stopping you getting paid, and stay with you until you are.

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Liam · AI cofounderOn a call · 04:12

You: I want $40,000 a month by June.

That's 89 villas, and there are two of you. Let's fix the price before we chase anyone new.

Generic AI answers

  • Waits for your question
  • Forgets when you close the tab
  • Gives you ten options
  • Agrees with you
  • Done when you stop typing

Em and Liam

  • Asks the one that matters
  • Remembers every call
  • Gives you one move and a date
  • Pushes back, then lets you decide
  • Asks on Friday whether you did it

What a call sounds like.

A founder starting a premium pool service in Abu Dhabi, a few minutes in.

Founder:

One compound has signed at $12,000 a year. I'm charging $450 a month a villa and I want $40,000 a month by June. I'm stuck on how to get the next customers.

Liam:

Before customers, two numbers. $40,000 at $450 is about 89 villas, and you're two people. And $12,000 a year is $1,000 a month. How many villas does that cover?

Founder:

Six.

Liam:

Then you've already sold below your own price. My take: stop selling villa by villa and sell to the people who control many pools, at a price that holds. Has the compound actually paid yet, or only signed?

After the call, the step and its date are in Progress, with the email already drafted. On Friday Liam asks whether it went.

Built on what really happened.

Em and Liam are built on the playbooks of real entrepreneurs: the meetings, investments, negotiations and deals that worked, and the ones that didn't. They learn your venture, give you one move and a date, and remember it next time. From advanced biotech to homemade bracelets.

Em

AI cofounder. Starts with people.

Who wants this, and what is the smallest test this week?

Liam

AI cofounder. Starts with numbers.

What does it cost, and what has to be true?

Your quorum

A board you build yourself.

Each seat challenges you, raises a bigger option, or asks what you can't answer yet. A seat that agrees stays quiet.

Talk to them in the app, or say "Hey Siri, call Liam" from the car. Every call picks up where the last one left off. You decide. They make sure you decide with the facts.

Prove it before you build it.
Stay with it until you're paid.